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You should read the warranty or contact the manufacturer to be sure that the warranty is eligible for a buyer before mentioning it in a listing. Information relating to the warranty of a product is considered material information and should never be misrepresented. Listings that contain a misrepresentation regarding an item’s warranty are in violation of trademark laws.

Listing a branded item and including logos in your description or images without authorization.

Creating a logo that's similar to someone else’s can also be a trademark infringement. Using someone’s logo without permission is a violation of trademark laws and can be misleading for buyers. If you include logos in your listing descriptions, make sure you’re authorized to use them.

Listing an adidas shoe and adding the brand name "Nike".

A generic case made for an iPhone uses the brand name "Apple".

You may use "compatible with," "fits," or "for" before a brand name if the item you are describing is specifically designed to be compatible with the products of that brand. You may not use brand names in your listing if the product isn’t manufactured by or compatible with that brand.

Items that weren’t made by the manufacturer but the items are labeled with the brand, like a purse that has a Burberry label on it but wasn’t made by Burberry.

We don’t allow these items to be sold on eBay.

It’s illegal to sell counterfeits, fakes, or replicas of brand-name items. Trademark laws are primarily designed to protect consumers from confusing one company’s goods or services with those of another. For example, eBay is the name of our company, but it’s also a trademark used on our site and on various eBay products. Updates to how you manage your financialsĪ trademark is a unique sign (such as a name, word, phrase, logo, or symbol) that a company uses to identify its products or services.Final value fee update in the Jewelry category.Payments and fees Expand: Payments and fees.Perfect cell phone or smartphone listing.eBay for Business Expand: eBay for Business.